CSR as value creation

Consultancy for corporate conscience, corporate citizenship, social performance, responsible business communications and cradle to cradle, enhancing image, brand and reputation

Corporate Social Responsibility: not a charitable endeavour

Forget about the fringe movement; responsible business is here to stay. It's not about projecting a warm and fuzzy image: companies that are seen as truly supporting sustainability are getting noticed, and getting sales, from a growing segment of informed audiences. Even those companies that are making an effort to grow in the direction of ecologically sound policies are getting attention. For example, wineries in Italy that are reclaiming vineyards that were sprayed with pesticides 20- 30 years ago, and transitioning them to biological farming lands again, are being awarded a special “transition” label to reward them for a hard, and long-term, effort to be a reponsible business.

Change from the inside

Don't forget about your internal stakeholders, either. By creating honest, achievable and transparent action plans to "go green", and by challenging your employees to deliver creative ideas and help to achieve those goals, you increase employee morale (enhancing corporate citizenship) and make every single one of them a positive spokesperson for your CSR messages.

Get noticed for being an innovator, not a polluter

Responsible business is IN. The press is covering companies' social performance and green initiative success stories every day. Governmental officials are embracing (or being forced to embrace) legislation and policies that reward companies for driving strong sustainability policies and innovation, and punish those who pollute. NGOs and third-party watchdog organizations are watching and reporting on those companies that claim to be responsible, but aren't, or are not even bothering to adapt to new-world practices. How do you want to be known as a company? As part of the problem? Or as a cutting-edge leader that is part of the solution?

We walk our talk

ELCAMEDIA make sure to consider the environmental impacts of our green marketing practices themselves. So we look for opportunities to be environmentally effective with marketing communications materials, and capitalize on opportunities where internet or electronic media could work to replace the use of paper. We use recycled paper from sustainably harvested trees and soy-based inks for printed marketing communications. In one case, we created a corporate communications tool which was able to be planted, and produced flowers when watered. In another case, we produced a marketing tool that was fully recyclable into the very product it was promoting: silver certified Cradle to Cradle carpet backing (circular economy, triple bottom line).

I have trained expert consultants at ELCAMEDIA personally and know they have the knowledge, skills and commitment to integrate Cradle to Cradle seamlessly into the communications strategy of the companies we work with.

— Prof. Dr. Michael Braungart, co-founder Cradle to Cradle